Diabetic-snacks focus of New Harlem Shake video – “Extend” Version
When Sandy Huckshold’s son was diagnosed with Diabetes nearly 25 years ago, the social network landscape was very different.
“It was very hard to connect with other families,” said Huckshold, whose son, David, is now 25. He was diagnosed at 18-months-old with Type 1 diabetes, a form of diabetes in which the body does not produce insulin and most common in children and young adults.
“It’s great with the Internet because you can communicate so much easier and find one another. Now there are so many resources online.”
Huckshold, joined by nearly a dozen of her co-workers, participated in one of those social media technologies this week with the creation of the “Best Harlem Shake – “Extended” Version.” Watch the video below:
The St. Louis mom works for a leader in diabetes nutrition, Extend Nutrition, which offers the only snacks clinically proven to help control blood sugar for up to 9 hour.
The line of patented Extend Nutrition snacks, invented about a decade ago by Dr. Francine Kaufman, now includes 17 total flavors with both sweet and savory choices.
They come in bars, shakes and crunchy snacks and can be found in more than 25,000 retail locations with diabetic- foods - including Wal-Mart, Walgreens, CVS, Target, Kmart, Publix, Safeway and Kroger.
Some of those snacks are shown on the video as the participants perform a comedy sketch, about 30 seconds, to a short excerpt from the song “Harlem Shake” by musician Baauer.
Stephanie Deisner, media relations specialist at Extend Nutrition, said the company wanted to do something fun and playful that also put the spotlight on the diabetic community and the importance of making diabetic-friendly food choices.
“Diabetes can be such a serious topic because it is a challenging disease for people living with it,” Deisner said.
“We wanted to be light-hearted for a moment, make people smile, and let people know they have choices. Our diabetic-snacks offer valuable benefits that no other snack or food can match.”
Of the estimated 26 million people who live with diabetes, the majority have Type 2 Diabetes, which means the body does not produce enough insulin or the cells don’t respond normally to it. People with Type 1 Diabetes no longer produce insulin and must take insulin injections. Both Type 1 and Type 2 cause a build-up of glucose in the blood which damages the body’s organ systems.
The key ingredient in Extend Nutrition, uncooked cornstarch, is a very complex, low-glycemic carbohydrate that digests and converts to blood sugar for up to 9 hours.
Developed originally to manage diabetes, the snacks also help control hunger, lose weight and sustain energy.
Deisner said the integration of social media has provided businesses, small and large, with a vehicle to connect with real people.